MediaGame MediaGame
Media Game writes in Temps de Viure, the magazine for the elderly
Media Game is news at
The first website in Catalan about videogames,, has published an...

To supplement our In Game Advertisingwe also bank on Advergaming in collaboration with Factoria d’Imatges, a cutting-edge Spanish company which specializes in this type of advertising.

Se le llama Advergaming is the term used to describe videogames created explicitly to display and promote a brand.  It is becoming more and more common to find these kinds of videogames on advertisers´ websites, one example being advergamings developed exclusively for mobile phones. Exemple

Investment in this mode of advertising is growing in our country at an annual average of 40%. This figure contrasts with the stagnation, or even recession of classic media

Advergamingis voluntary advertising.  This is a decisive factor in order to understand the “good vibes” established between gamer and advertiser for an average of 15 minutes (approxiamate time a game lasts).

Advergamingis much more cost effective than conventional advertising.  The averge cost is usually about €15,000 (approximate cost of 4 microgames).  There are also cheaper options starting from €3,000.

La Factoria